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Dagmar Janssen, Head of SEO


From SEO Manager with two direct reports in 2016 to Head of an enviable Search Team in 2018. How a young talent from the Netherlands made it happen at Global Gaming.


Dagmar JanssenWhen Dagmar Janssen, 31 and newly-appointed Head of Search, joined Global Gaming in October 2016, Search Engine Optimization in the organisation was just budding.
Curiosity, focus, and a passion for the industry were his compass on a journey marked by challenges like keeping up with the impressive growth rate for the flagship brand, Ninja Casino, ‘But he clearly delivered’, says Alessandro Focardi, Chief Growth Officer and his manager.


‘Dagmar knows SEO and he knows what he wants. We like ambition and we recognise and reward those who are willing to go the extra mile. He is ready for the new role and I know the SEO department couldn’t be in better hands’.

The promotion, of course, entails added responsibilities. Besides the increased number of direct reports, Dagmar is now in charge of paid search (PPC) and securing the link between SEO and PPC campaigns to enhance brand visibility. Another development for him was the move to Malta from the Tallinn office, in line with Global Gaming’s strategy to build a localised digital marketing presence on the island and working closely with the growing Development Team.

‘There is a great deal of mobility as well as flexibility in Global Gaming.’, Dagmar says, ‘Face-to-face interaction within the teams is highly encouraged and work-life balance is a top priority, so employee relocations are often a result of personal and professional considerations.
Global Gaming is a very exciting place to be. To be part of a group that truly loves the industry and what they do makes it easy to get out of bed in the morning and go the extra mile.’

We wish Dagmar a fair wind in his new role and look forward to following his career development.



For further information about career opportunities at Global Gaming, please visit  https://career.globalgaming.com/jobs



Q&A with Software Developer Fernando Valarino, 25 (Venezuela)


Q - What were you doing before joining Global Gaming?

A - I had been working as an app and game developer in Venezuela for around 2 years before deciding to move to Sweden, after which I had a 1-year stint as a web freelancer, which is what eventually led me to join Global Gaming. 
I started programming at age 12, when I got into the “mod” community for games such as Half Life, Garry’s Mod and Warcraft 3, which fueled my interest in interaction design and UI development. 


Q - What were the challenges of moving to Sweden and did Global Gaming support you?

A - I decided to leave Venezuela rather abruptly, which meant that I had to abandon my university studies halfway through. I had to start over from scratch at a Swedish university, and Global Gaming gave me the opportunity to work full time while completing my education.


Q - What do you like about Sweden?

A - The easygoing and placid nature of the Swedish lifestyle is a big plus, and I like how it permeates everything from the workspace to one’s private life. The Swedish way is to make everything convenient and uncomplicated, so that you’re not bogged down in minutiae and can focus on the things that really matter.


Q - What is the best part of being a GG’er?

A - I really appreciate the freedom to work wherever you want, as long as you put in the time and have access your company laptop and an internet connection.  It is what makes us feel truly “global”.  Our consistent success and growth really make you feel like you’re contributing, even in a small way, to something truly great.



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